Polina Masevnina (1997, Ryazan, Russia) is a photographer, art director, set designer and retoucher based in Prague. Her practice moves between commercial visual direction and an autonomous fine art body of work — two modes that are distinct in language but rooted in the same obsessive attention to image, object and meaning.
She studied Intermedia and Digital Arts at the Faculty of Fine Arts, Brno University of Technology (FAVU VUT), completing both her Bachelor’s and Master’s degrees. Her academic background in conceptual and intermedia art underpins a commercial practice that is visually precise, editorially grounded and driven by a strong sense of narrative.
In her commercial work, she operates as a photographer, art director and set designer for fashion, lifestyle and accessory brands — building visual identities, directing campaigns and leading the full creative direction of content across shoots and social channels. She simultaneously holds the visual direction of several brands, developing and sustaining distinct creative languages for each without losing the internal logic of any of them. Her still life and product work is distinguished by a tactile, carefully constructed quality: objects are elevated through set design and compositional intention rather than imposed styling. Long-term clients include Loro Oro, So.Slow and Object Concept Store. As head editor and retoucher at Fishead Agency (Sydney), she manages post-production for Australian fashion labels Camilla & Marc and Viktoria & Woods.
In her personal practice, Masevnina navigates the intersections of radical intimacy, post-love narratives and raw corporeality, using her own body as both subject and instrument. Working at the threshold of text and image, she creates minimalist yet conceptually charged objects marked by contradictory tensions — between the external and internal, the personal and the political. Since 2019, she has developed and published her work through self-published photo editions, and has exhibited across the Czech Republic, Slovakia, Serbia, Bulgaria and the Netherlands.
She is fluent in Russian, English and Czech, and works with clients across Europe and internationally.

SELF-PUBLISHED EDITIONS
absolute love (2019)
nameless faceless shameless (2020)
blurred memories of the touch (2021)
Q’20 (2021)
unspoken letter: letter n1, letter n2 (2022) 
escapism as destructive action (2023)
Half Empty (2023) 
That could be us (2024) 
где дом мой? (2024) 
DEVOCHKY (2025) 
PERSONAL EXHIBITIONS
твои безрассудные тонкие плечи / your subtle reckless shoulders, curator: Karolina Kohoutková
venue: Galerie Umakart , Brno, Czech Republic 27. 06.–04. 09. 2022
Unspoken letter n3, Paulina Masevnina and Adam Michálek, curator: Miroslava Urbanová
venue: Galéria Medium, Bratislava, Slovakia, 31. 13.–15. 15. 2022
GROUP EXHIBITIONS 
Mimicry, Metaphor, Mistake, curator: Venelin Shurelov
Toplocentrala Gallery - Cube, Sofia, Bulgaria  27.06 – 7.07.2024
SPOOKY HOUSE - Night of Queer Interventions, curators: Voin de Voin and Michaela Lakova
Rotterdam, Netherlands 03.08.2024
You must entertain!, curators: Adam Michálek and Michal Mitro
BOBy Centrum, Brno, Czech Republic 19.07.2024
SPORNO festival, curators: Voin de Voin and Michaela Lakova
Sofia, Bulgaria 25. 06.–30. 06. 2024
Sofia Underground Performance Festival, curators: Studio DauHaus and Synaesthesia Collective
OKI Krasno Selo, Sofia, Bulgaria 24. 04.–28. 04. 2024
Ode Nie Tamo, curator: art group drugo mesto
 Drugo Mesto, Belgrade, Serbia, 17. 04.–05. 05. 2024
Darwin was my first crush, curators: Neprho Studio and Adam Michálek 
Photogether gallery, Zlin, Czech Republic 13. 09.–13. 10. 2023
Ja sam ranjivost, curators: Nu Simakina, Kota Davudova
Bienale of Youth, Belgrade, Serbia 05. 09.–01. 10. 2023
Through my eyes to your mouth
"Liquid Queer Memoria" project, curator: Jitka Hlavačková
Troja Palace, Prague, Czech Republic 22.8.2023
Casting
Festival of the naked forms, curator:  Lenka Klodova
Altenburg, Prague, Czech Republic 9.9-11.9. 2022
Make porn not war
Y: NORMAL BODIES, curators:  Anna Chrtková & Petr Dlouhý
Divadlo X10 , Prague, Czech Republic 18. 4. 2022
Photography in the context of domestic violence
exhibition by FFA BUT and Magdalenium, curator: Krystina Kolářová
Místodržitelský palác , Brno, Czech Republic 3. 12.–27. 12. 2021
BACTIHUB+
exhibition by Nephro Studio, curator: Denis Baštuga & Nephro Studio
4.09.2021, 18:00–19:00, NTK Gallery, Prague Biennale Projekt 2021: RE–CONNECT ART
Do It Your Way
exhibition by Body Design Studio of FFA BUT, curator: Lenka Klodová
Body Design Studio, FFA BUT, Brno, Czech Republic 19. 11.–21. 12. 2019
Day Off: Final Downcycling
Exhibition the Intermedia Studio of FFA BUT curator: Miroslav Macík
Rainbow Gallery, Prostějov, Czech Republic 8. 3.–8. 4. 2019

Afraid of Virginia
Jelizaveta Kazanceva venue: BEPX, Minsk, Belarus 13.10- 16.10. 2017
ARTIST IN RESIDENCE 
Footnote Centre for Image and Text - Artist Residency, May 2024 Belgrade, Serbia
Footnote Centre for Image and Text - Artist Residency, March 2023 Belgrade, Serbia
PRESS 
WÜL COLLECTIVE 
Collater: Poi abbiamo passato la serata insieme
Collater: Perché non sei qui stanotte?
FM ZINE: Bolest, něha, umění: BDSM na Flédě
TS: Paulina Masevnina a Adam Michálek v Galérii Medium
NINU NINA: Erotic artist Paulina Masevnina
SELECTED PUBLICATIONS
NAKID MAGAZINE , BOOOOOOOM MAGAZINE , GLOW PROJECT , TOKSIC MAGAZINE , NOT BASIC MAGAZINE, No1 Gender Issue , REKT MAGAZINE , PAP MAGAZINE , CONTRIBUTOR MAGAZINE , CAKE MAGAZINE , BADSEEDZINE , WUL MAGAZINE , THE FLOW HOUSE MAGAZINE  ,C-HEADS MAGAZINE, PORNCEPTUAL